Product Marketing vs Solution Marketing with Will McGhee Part 2
In this episode of The Elite Recruiter Podcast, host Benjamin Mena welcomes special guest Will McGhee to discuss the differences between product marketing and solution marketing. McGhee, who unexpectedly found himself in the recruiting world, shares his journey from selling server farm resources to becoming a successful recruiter. He highlights the importance of evolving with the industry and adapting to new methodologies, such as using social media, AI, automation, and email marketing.
McGhee emphasizes the significance of understanding the market and the value that candidates bring to clients. Successful business development hinges on aligning candidate skills with client needs and market demands. He introduces the concept of solution-based marketing, where the focus is on selling the company and its unique services, rather than solely promoting candidates. McGhee shares anecdotes and practical strategies to tailor messaging and address specific pain points to win more business.
The conversation also delves into the mentality needed for success in any field, drawing inspiration from sports legends like Kobe Bryant and Michael Jordan. McGhee delves into the power of childhood trauma as a motivating force and encourages listeners to find peace and balance while channeling adversity to achieve their goals. He recommends books and resources on negotiation and mindset to help listeners adopt the right attitude for success. Ultimately, this episode is a deep dive into the world of recruiting, marketing, and personal development, providing valuable insights for anyone looking to excel in their career.
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James O’Brien LinkedIn: https://www.linkedin.com/in/willmcghee/
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With your Host Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/
Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/
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