Signup for future emails from The Elite Recruiter Podcast: https://eliterecruiterpodcast.beehiiv.com/subscribe
The latest episode of The Elite Recruiter podcast features David Stephen Patterson, an expert in artificial intelligence (AI) for recruiting, who shares his insights on how AI personas can enhance a recruiter's business.
Patterson has created entire systems that can help recruiters improve their business and find the right candidates using AI. The host attributes his success in transitioning from an internal recruiter to owning his own search firm to DSP's content, training, and programs.
The episode starts by highlighting the importance of sales and marketing in recruiting, and how understanding why people buy and how to influence and persuade them can significantly impact success rates. DSP recommends the Headhunter and Executive Community Facebook group for learning about sales, marketing, agency recruitment, and getting advice from veterans in the space.
The speakers discuss the two approaches to sales - inbound and outbound - and how content marketing is beneficial for cultivating long-term relationships with potential clients (farming) and improving response rates to outbound sales efforts. They emphasize the importance of creating content that not only entertains but also educates and elevates the audience's thinking.
The episode also touches on difficulties recruiters are currently facing, including job scarcity. Many recruiters use LinkedIn automations and generic content, creating a lot of white noise. However, creating original and incisive content that resonates emotionally with the audience can help recruiters stand out.
The speaker shares his experience with writing a powerful article that resonated with a company's head of SAP group, leading to a big boon for his business that year. They also talk about Mem AI, a unique solution for knowledge management and productivity, and how AI personas can be trained to write in different copywriting styles.
Finally, the speaker shares his latest program called AI Persona Genesis, which provides training for AI personas for different writing needs. By using AI personas, recruiters can create unique and powerful content more efficiently, spending less time on content creation and more on building connections with their audience.
In summary, this episode provides valuable insights on how AI personas and content marketing can improve a recruiter's business, and how understanding sales, marketing, and people can significantly impact success rates. Recruiters can benefit from creating more emotional and polarizing content, staying up to date with industry trends, and exploring AI solutions to help grow their business.
For a complete build out of a high-octane (and recession-proof) sales & marketing system, watch our 8-minute video detailing our main offer: https://realdsp.me/elite-build
For a fleet of personalized AI Personas designed to crank out content in your voice, and in a fraction of the time: https://realdsp.me/elite-ai-persona
To join the Headhunter & Executive Recruiter Community, our savage Facebook group of close to 13,000 agency recruiters and search firm owners: https://realdsp.me/elite-herc
To download a copy of my meaty 220-page sales & marketing guide for recruiters, and join the most controversial and spiciest recruitment email list in the known universe: https://realdsp.me/elite-lighthouse
With your Host:
Benjamin Mena with Select Source Solutions: http://www.selectsourcesolutions.com/
Benjamin Mena LinkedIn: https://www.linkedin.com/in/benjaminmena/
Benjamin Mena Instagram: https://www.instagram.com/benlmena/
Benjamin Mena TikTok: https://www.tiktok.com/@benjaminlmena
Benjamin Mena Twitter: https://twitter.com/benjamin_l_mena
The Elite Recruiter Podcast Instagram: https://www.instagram.com/theeliterecruiter/
Signup for future emails from The Elite Recruiter Podcast: https://eliterecruiterpodcast.beehiiv.com/subscribe
