Digital Sales & Marketing Tips for Recruiters with Clark Willcox #79

The Elite Recruiter Podcast: Digital Sales & Marketing Tips for Recruiters
In this episode of The Elite Recruiter Podcast, host Benjamin Mena and guest expert Clark Willcox dive into the world of digital sales and marketing for recruiters. They explore various tips and strategies for recruiters to improve their sales and marketing efforts, including the importance of copywriting, building rapport, understanding listeners, and continuous learning.
First, Willcox emphasizes the importance of copywriting as a key skill for successful recruiting. Recruiters should find someone who is good at it and learn from them. They should understand the value of copywriting in reaching a wider audience, adding value and relevance to their market through entertaining and meaningful posts. Willcox recommends practicing regularly and getting a copywriting coach to expedite the learning curve.
Next, the speakers discuss the importance of building rapport and understanding listeners in the recruiting process. Successful recruiters have the skill of picking up on nuances during phone calls and are able to dig deeper to uncover information. They need to focus on getting the most out of this skill by asking questions and following up. Successful recruiters also create systems, take notes, and are able to follow up with people they spoke to in the past, instilling this skill in their team when scaling.
The speakers also emphasize the value of great recruiting and the integral role recruiters play in finding the right people for the company's success. They also touch on the importance of self-worth and building confidence in justifying a recruiter's fee and standing apart in the industry.
Another key point discussed in this episode is the importance of building relationships. Top billers focus on building rapport quickly, getting people to confide in them, and showing that they have their back. They also handle the logistics of connecting the right people with the right jobs and focus on making the best matches possible. It takes time and effort to build a successful billing desk, and it's essential to have a long-term mindset and not expect results in a week.
Willcox talks about his experience in helping clients build out their recruiting team and how effective systems have changed their recommendations for what to look for in an agency recruiter. The speakers also discuss how companies can be nonchalant about the hiring process and how recruiters can help them recognize the value of great recruiting.
Finally, the speakers touch on the importance of continuous learning in the recruiting industry. Experienced recruiters can systematize their work and make it easier to scale their business, whether they are focused on maintaining a lifestyle or growing to a 100 million-dollar agency. Willcox mentions that he turned to the Bible four years ago and found answers to many unanswered questions in his life. He emphasizes the importance of having boundaries, being able to forgive quickly, and navigating the gray areas effectively.
Overall, this episode of The Elite Recruiter Podcast provides valuable insights and strategies for recruiters looking to improve their digital sales and marketing efforts. From copywriting to building rapport to continuous learning, the speakers cover a range of topics essential for success in the ever-changing recruitment industry.